DELL AT VIVID SYDNEY
Vivid Sydney is an annual celebration of creativity, innovation, and technology, which transforms Sydney for 23 days and nights. In 2022, for its 12th year, Vivid Sydney fused art, innovation and technology in collaboration with some of the most boundary-pushing artists, thinkers and musicians of our time.
We worked with our sister company Grand Stand Events and provided them with a 10m x 12m marquee for DELL that was designed to be an immersive experience for visitors called DELL YOUNIVERSE. Once inside the marquee visitors were able to choose which DELL YOUNIVERSE to enter.
The Marquee featured custom-made black marquee walls and roof with company branding and an external 7m x 1.5m LED screen that was used to showcase the YOUNIVERSE created with the DELL XPS technology.
The interior was fitted with custom aluminium framing which divided the marquee into the different YOUNIVERSES.
We are stoked to have been a part of this one.